XML Syndication

November 11, 2008 by Jessica Wagner  
Filed under XML syndication

XML syndication is a fairly new concept born out of a growing need to post the same information on multiple websites all at once.  As you know, there are numerous websites out there that allow you to post an ad or sell a product or real estate listing:

  • Local online newspapers
  • Online classifieds
  • Real estate websites
  • Online car dealerships
  • Online directories

Many of these sites receive millions of buyers searching every months, and sellers understand that if they post an ad or listing on ALL of the popular websites, they will greatly increase their exposure and the chance of selling!

However, there is one little snag.  This can be VERY time-consuming.  Posting an ad or listing on a website requires you to register, log in, fill out a lengthy form, upload a photo, etc.  Now, if you need to do this a dozen times or more, you’re looking at quite a time chunk.

That’s where XML syndication comes in.  Several companies have developed the technology to take your information and format an XML feed that posts your ad or listing on all the popular website FOR YOU!  You fill out a form ONE TIME and it gets published MANY TIMES!  It’s that simple.

XML syndication can be used to mass market almost anything:

  • Auto sales
  • Real estate listings
  • Equipment
  • Services
  • Business listings
  • Personal ads
  • Wanted ads

…You get the idea!

The cost for XML syndication is fairly inexpensive, if not free, so do a little research and find out the best syndication service for you.  One of our clients provides a syndication service for new home builders and brokers to syndicate real estate listings around the world - Builderfeeds and Brokerfeeds.  Check them out!  We developed the XML syndication technology for them and created a custom solution for their needs.

We can do the same for you!  If you are an individual or a business with a need to syndication information across the internet on multiple website, contact us today to discuss an affordable custom solution for you.  It’s a lot easier than you think!

Share/Save/Bookmark